Protect your Social Media Accounts (ideally your small business ones) from being completely hi-jacked by using secondary accounts when editing any content on the social media network of your choice.
If you have a social media account for yourself or your company and you decide to (or currently) have someone else to take care of it, you need to make a second account for that person that *has access* to the main account that needs to be taken care of.
You must not allow direct access to your social media accounts to an employee, ex-employees (especially!), or third-party hires- this means you must never give out your username and password of your main account to employees or third parties. If you had an ex-employee or ex-contractor leave recently and they did work on your social media accounts through your main account, be sure to change your main account password or disassociate their account from your social media account.Employee Off-Boarding Risk Assessment
If you use or decide to use social media, make sure you never give out your username and password of your main and personal account to employees or third parties. Only associate/assign roles of other people’s accounts’ to have access to your main account. This gives them access to make changes to your content and maybe some settings, but they can never “own” your main account or change its password. This leaves you, ultimately, still in control if something goes wrong.
If given direct access, an employee or third-party could:
- Get hacked themselves and cyber criminals make your account unreachable to you, but “officially” post terrible things online through your company or brand name.
- Get bitter and purposely make your account unreachable.
Most big social media platforms providers have this multi-user-account functionality:
- In Facebook, you can add multiple people to have access to manage your Facebook Account or ad account
- Twitter can do the same with contributors via their tweetdeck
- Pinterest can have multiple collaborators (contributors) for your boards
- Google+ allows you to have add anyone following your page as a manager or owners
- LinkedIn allows you to designate administrators to manage your company page and other roles too
- Youtube has the ability to have multiple managers and owners with a brand account.
One final tip to protect your social media accounts – If possible on your social media platform as the primary owner of an account, if you’d like to add a little extra security, create another separate social media account not tied in any way with your primary account. Then, as mentioned in the list above, add that separate user you just added as a user that can manage your social media account. Now, sort of like a “break glass” kind of account, you just only log into your main primary account in an emergency. But for everything else, use your new separate account.
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